36,892 Book and Tape Buyers, and Seminar Attendees; $90/M
These are helping professionals -- alcohol addiction and recovery therapists, counselors, clergy, and health care professionals -- along with recovering individuals and their families -- who have purchased books and tapes, and/or who have attended seminars, workshops, and conferences in affliation with Recovery Communications, Inc.
Established in 1988, Recovery Communications is an addictions/adult-child and whole-family-recovery publishing company. The company's primary author is the 1.5 million best-seller Toby Rice Drews.
Toby Rice Drew's "Getting Them Sober" and "Getting Your Children Sober" books, videos, and audio tapes are sold in both secular and religious bookstores and at conferences, seminars and workshops. Toby's first book, considered a classic, is endorsed by "Dear Abbey", Dr. Norman Vincent Peale, and Melodie Beattie, author of "Co-Dependent No More", the best book available for those who are dealing with the alcoholic and the chemically dependent.
Toby Drews presents health-professional training seminars and for-the-public workshops throughout the United States, and has produced a television series and website "Getting Them Sober", endorsed by the National Counsel on Alcoholism.
This list represents a cross section of almost 37,000 health care clinical consultants and practitioners in addictions; and family and marriage counseling therapists -- along with pastoral counselors and lay persons who have purchased Toby Drews books and tapes in the areas of recovery, personal growth, and spirituality.
Source: 80% Direct Mail; 20% Advertising.
Most are repeat buyers.
Average Order Size: $95.
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NATIONAL CHANGE OF ADDRESS PROCESSED FILE: APRIL 2000.
